Anyone can have a website, is that enough?

If your website doesn’t feature in a search, it does not help you.

SEO or Search Engine Optimisation is essential for every website. This helps the search engines, ie. Google, to know what your website is about. It gives the search engine an idea of all your products and services.

Why is this important?

Google will look at websites to gain information to ensure that the user gets the best experience when searching for a product or service. If you have the correct keyword and SEO setup, this will show Google that your site is relevant to a user’s search.

Google is more likely to feature a website that is relevant.